A 2005 study rated 126 toys and found that the boys’ were “violent, competitive, exciting, and somewhat dangerous,” whereas the girls’ were “associated with physical attractiveness ...

A two-year-old girl suffered horrific burns after a stuffed toy burst into flames when it caught fire on a scented candle. Rosie-Faye Yeadon received third-degree burns to her hands and arms as ...

The company is working now to expand its network of retailers selling scented shoelaces, marketed to preteen girls, with direct-to-consumer and fundraising information at scentedshoelaces.com. The ...

Op-ed: Why Do We Need STEM Toys for Girls? The intent behind these toys might be solid, but genderization of building toys is neither necessary nor helpful.

New research suggests that a chemical called musk ambrette, found in many scented products like perfumes, soaps, and air fresheners, may be linked to early puberty in girls. The compound was found ...

Maykah pulled in $85,965 to build and mass-market a toy to inspire young girls who are great at solving, deducing, and experimenting. Above: The founders of Maykah, a toy company for girls.

Families The problem with separate toys for girls and boys What started our obsession with assigning gender to playthings, and how can parents combat it?

Move over, Barbie -- there's a new toy in town now. GoldieBlox, the San Francisco Bay Area startup that has created an engineering-focused toy aimed specifically at little girls, has inked its ...

Scented candle company Literie is launching a “Mean Girls” candle collection to celebrate the film’s 20th anniversary. The collection comes in collaboration with Paramount Consumer Products ...