Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

For a small business here in the Ozarks, segmentation, targeting and positioning strategies are essential to help focus marketing communications on the right group or groups of consumers without ...

It is doing the strategic part of market research, segmentation, targeting, positioning, and goal setting and then the tactical part of product creation, pricing, distribution methods, ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...