Market segmentation—dividing your target audiences into smaller categories that share ... So, which filters can you use to segment your market? An infographic (below) from Semrush explores six ...

You probably use market segmentation to understand where to focus, and you may even gain significant insights into that target market. Those insights help you understand how to build the right ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...