Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products ...

Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start hitting its stride until Facebook introduced "Facebook Flyers ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Using branded hashtags or social media handles on physical signs is another great way to encourage customers to check out your online business. By displaying direct call-to-actions, such as “Tag us on ...

Here are four ways to invest in social-media marketing, ranging in cost from $0 to $2,000. Read more: Founder Finances: A baker shares the $15K budget she's using to relaunch her business after ...

“Social media ad spend will rise to $225 billion by 2024, when it will account for 26.5 percent of all advertising, followed by paid search at 22.5 percent and television at 21.0 percent,” the ...