Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Alcohol companies are changing the way they market their products. Cross-border promotion and ‘programmatic native advertising’ that is data-driven and participatory is more common. 1 This form of ...

According to marketing intelligence platform Ahrefs, over 50% of businesses don’t optimize for local searches. However, 76% of consumers who complete smartphone searches visit ...

Save time and stay organized with this free social media planner template for easy content scheduling and better strategy.

UMGC secured a $246M advertising deal after a critical audit. Lawmakers question if the spending model delivers value.

Meta Platforms (META) shares climbed Monday as the social media giant said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

Harmony Social leverages Innovid’s existing social advertising infrastructure and audience tools, combined with the most extensive independent ad serving platform in the world.