Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).

Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

Artificial intelligence solutions are being pushed on customers that make them lonelier. That’s all part of the plan.