Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

Artificial intelligence solutions are being pushed on customers that make them lonelier. That’s all part of the plan.

The most comprehensive analysis to date shows the scale of political spending on the four largest digital platforms, as well ...

X plans to introduce a new advertising pricing structure that will charge marketers based on the vertical size of their ...

Not all video is created equal. Read on and learn why tailoring creative to the platform is key for PPC success, not just ...

A tech industry trade group has sued Arkansas over two new law placing limits on content on social media platforms.

As if from the ether, X owner Elon Musk, has decided to make some important changes to advertising on the social media platform. The first will see the banning of hashtags being used in sponsored ...

Elon Musk announced late Thursday that ads on his social media platform X will be charged based on their display size, the latest in his series of platform changes. "X is moving to charging for ads ...

LITTLE ROCK, Ark. (AP) — A tech industry trade group sued Arkansas Friday over two new laws that would place limits on content on social media platforms and would allow ...

Media Matters, a liberal advocacy organization, sued the FTC on Monday, claiming that the agency was waging a “campaign of retribution” against the group on behalf of the Trump administration ...