Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Tired of wasting money on digital marketing that doesn't work? You're not alone. Many businesses launch websites, run ads, ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

This infographic highlights practical solutions to the most pressing barriers to B2B digital marketing success. This guide is designed to bring clarity by offering marketers strategies to build and ...

The poll found that nearly everyone (93%) regularly encounters food on social media, and food-related posts make up almost 40 ...

Marketers are increasingly reliant on AI tools, yet most find them ineffective, time-consuming, and costly, with budget waste and performance issues growing rapidly.

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost irrelevant. With algorithm changes, user behavior shifts, and rising ad costs, ...

Social media was the second most common answer when the young people surveyed were asked about the resources they’ve used to decide on a potential career—close behind job search websites and ...

The most popular social platform worldwide is Facebook, followed by WhatsUp, then Messenger. Facebook is also used most by B2Cs (96%), with LinkedIn coming in second. B2Bs also favor Facebook (88%), ...

How can you turn casual followers on social media into buyers? A proven path to success is segmenting your strategy into key stages, such as awareness, consideration, and conversion. An infographic ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. What are the key social media marketing ...