Using social media ads to generate leads for your home-based business is one of the most effective and scalable marketing ...

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

If you’re in real estate, you’re well aware that today’s buyer is online first and in-person second. From a Pune apartment to ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

A clear content strategy template starts with knowing your goals and who you’re trying to reach. Picking the right content ...

Modern marketing needs good social media tools to keep up. AI is changing how we do social media, making things smarter.

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Developing a social media plan is vital for a coherent and effective social media presence for businesses and organizations. Here we go through the step by step process of making and developing your ...

How Duolingo’s social media team built a viral marketing strategy Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more creators. Here’s why the move makes sense.