This is your first assignment for social media marketing, you need to analyze the social media of other firms to get an idea ...

Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).

Developing a social media plan and social media strategy starts with knowing what goals you want to accomplish, so here we go ...

Save time and stay organized with this free social media planner template for easy content scheduling and better strategy.

Earlier this year, Netflix’s Adolescence sparked a national conversation around social media, the “manosphere”, and its impact on boys and young men. How are young men represented? Where do they ...

Pharmas looking to recruit younger workers should meet Gen Z where they’re at: namely, TikTok and Instagram, according to a new report from the ABPI.

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.

A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing.

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an advertising 'scheme.' ...

Performance marketers face diminishing returns on social media ad spend: Taboola report With audience saturation, rising costs, and ad fatigue impacting effectiveness, over 50% of marketers are ...