POWERADE announced the launch of its latest innovation adding to the brand’s sports drink portfolio: POWERADE XTRA SOUR.

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

Gatorade and Powerade already offer no-sugar sports drink options, but BodyArmor touts its new drink's high amount of potassium, magnesium and zinc, compared to competitors.

POWERADE expands its sport hydration beverage line to include three new extreme sour flavors. The new drinks appeal to Gen Z and capture flavor trends.

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Four-time NBA champion Stephen Curry is teaming up with former first lady Michelle Obama to release a healthier sports drink option.

'Tangy' New Powerade Flavors Finally Arrive in Stores–Here's Where originally appeared on Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in ...