Miami Grand Prix president Tyler Epp has revealed that sponsorship revenue for the 2025 event has reached an all-time high, ...

WNBA champions are linking up with Liberty Mutual for a sweet deal that puts the insurance company front and center.

On a bright spring morning at Foxhills country club in Surrey, the padel and pickleball courts echo with the sound of balls ...

NASCAR revamps its sponsorship model for 2025, adding diverse new brands, short-term deals, and creative activations to ...

The sports industry continued to evolve in 2024, presenting new challenges and opportunities for venues, teams, athletes, corporate sponsors, ...

This is where the BYU Corporate Sponsorship team comes in. This team, also known as CST, is in charge of finding sponsors, ...

Breaking Travel News’s aviation correspondent Phil Blizzard, ahead of ATM 2025, looks at the development of sports ...

VIRGIL VAN DIJK earned £3million in image rights and sponsorship deals last season. And the Dutchman has amassed nearly £12m in the company he set up to handle his off-pitch earnings.

South Korean esports team Hanwha Life Esports (HLE) has revealed a new sponsorship agreement with the well-known energy drink brand Monster Energy. As part of the collaboration, HLE will be provided ...

HILTON HEAD ISLAND, S.C. (WSAV) — The RBC Heritage has had the same title sponsor since 2012, but could that change next year? The 2025 RBC Heritage looks to be another big success with almost ...

A week ago, we heard reports that Juventus could welcome back an old friend — and part of the greater Exor family — back as the club’s primary kit sponsor all of a year after the two brands ...

Yet many brands still treat sports sponsorships as side projects rather than a fundamental part of their marketing strategy. For too long, sponsorships have been an exercise in logo placement and ...