A customer journey, powered by Epsilon, consists of serving personalised ads crafted using data points from past interactions ...

Today, B2B buyers are busy, busy, busy... doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach: a generic presentation that's all ...

Stewart Smith, Managing Director - MEA, Sojern discusses why the UAE's travel boom calls for a curation-first marketing ...

Simulmedia announced a strategic partnership with OptimizeRx Corp. to enable the self-serve availability of ...

At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to ...

Rent Pressure Zones (RPZs) are expected to be extended across the country by the end of the week after the Government’s ...

Colonel Alvin Gonzalez is surprised by his Air Force airmen daughter, Ariana, at his retirement from the U.S. Army National ...

Salesforce Connections 2025 jolted marketers in the best way possible - and it wasn't just about agentic AI. On the final day ...

INBOUND highlights creative leadership alongside technical innovation, since both are are essential to achieving excellence at scale.

But this is not a spray-and-pray approach. ITC deploys a dual investment model: brand building outside the platform and visibility optimisation within. The outside investment helps boost branded ...

Social engineering remains one of the easiest ways for cybercriminals to penetrate enterprise defenses; however, trained ...

When you target a specific segment of customers with smaller campaigns, the cumulative revenue is much greater than that of a "spray and pray" blast email campaign. And the more you cater to ...