STARBUCKS is known for its delicious coffee and eye-catching logo, but it didn’t quite start out that way. While the taste of its coffee and teas has been consistent, the company has made var… ...

The Seattle-based company rolled out its new words-free logo Tuesday on all its cups. Signs also changed at a handful of stores, and the new logo will show up on more storefronts in the future.

There's been plenty of buzz about the Starbucks new logo, the first for Starbucks since 1992. Over the years, there have been accusations that the company's logo had a satanic element, ...

STARBUCKS is known for its delicious coffee and eye-catching logo, but it didn’t quite start out that way. While the taste of its coffee and teas has been consistent, the company has made var… ...

The logo has evolved over the years, going from brown to green in 1987. This is the second time in three years Starbucks has trotted out the brown mermaid, inspired by a Norse woodcut.

Starbucks Corp on Wednesday unveiled a simplified new logo that focuses on its mermaid symbol and removes the company name from around the border of the "siren." Skip to main content ...