Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...

Global coffeehouse chain Starbucks will cut corporate jobs as new CEO Brian Niccol continues to implement changes to bolster ...

According to CNN, Starbucks baristas will soon return to hand-writing customers’ names in Sharpie on their cups, a practice ...

Those who choose the latter will receive their drink in a ceramic mug, glass or clean personal cup brought from home. Joshua Trujillo/Starbucks Starbucks patrons who opt to stick around and enjoy ...

Starbucks customers will notice some changes brewing. Starting Monday, stores are bringing back the condiment bar and offering free refills of certain drinks for for dine-in customers.

The return of milk and sugar stations are a small step for Starbucks, but it represents something much bigger for the world’s largest ... will be served in ceramic mugs or a clean personal ...

This initiative aims to enhance the in-store experience by serving beverages in coffee mugs ... Starbucks is capable of when we focus on what we do best. I have confidence in our ability to turn ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

The global coffeehouse chain Starbucks will be cutting corporate jobs as CEO Brian Niccol continues to implement changes to bolster lagging sales and improve profitability. Niccol made the ...