A few Gibson Brands guitar customers are getting a special and custom Christmas delivery this year. To the customer’s surprise, Gibson and Sweetwater decided to remake the guitars.

Online music instrument and gear sales rose dramatically in 2020. "We're now selling a thousand guitars every day," says Sweetwater's CEO.

iscover the best Sweetwater Black Friday guitar deals of 2024! Save up to 60%-80% on top picks, including the best guitars in the market.

Ordering an electric guitar online will usually lead to a nervy few days at the best of times, but when this metal fan’s swanky new Jackson guitar failed to turn up after three weeks and ...

Well, the big day is over, but Sweetwater isn't putting an end to the deals. In the epic Cyber Week Sale, Sweetwater is offering musicians some phenomenal discounts of up to 70% off music gear, but ...

Sweetwater CEO Mike Clem admires the newly refreshed PRS 2024 Custom 2408 electric guitar model, with updated Tuning machines and pickups, showcased at Sweetwater’s first GuitarFest.

Sweetwater's Labor Day sale strikes the right chord with a mind-blowing $1,300 off B.C. Rich and up to $600 off select D'Angelico and Guild semi ... huge savings on your favorite guitar brands!

The Martin x Sweetwater Select Sean Daniel 00X2E is more than just a well-built, thoughtfully designed acoustic-electric—it’s an instrument with personality.

Bass Guitar Room at Sweetwater (Image Credit: Sweetwater) What sets apart Sweetwater from music stores with many more physical locations? Clem: We have worked hard to create the best online shopping ...

This metal fan ordered a new guitar from Sweetwater – but it ended up with the Slipknot guitarist. Matt Owen. Wed, April 16, 2025 at 10:47 AM UTC. 2 min read.