However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...

The white home shirts are emblazoned with the three lions—England's royal coat of arms—and the Nike logo, with a ...

Nike is the goddess who personifies victory in any field and is said to have had an overwhelming desire to always win, making ...

The Nike logo has been changed on Premier League third kits Credit: Getty However, this year, teams like Liverpool , Chelsea and Tottenham will have a vertical Nike swoosh instead in a major change.

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.