Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Developing a social media plan and social media strategy starts with knowing what goals you want to accomplish, so here we go ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a ...

Social Media'Sailing with Phoenix' on his life-changing voyage: 'I am unrecognizable' Oliver Widger, a.k.a. @sailing_with_phoenix on TikTok, speaks exclusively to Fox News Digital about his ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

The key to Google's quality and trustworthiness rankings may depend on these seven core content-related factors.

Samantha Ragland, vice president of journalism strategy for the American Press Institute, shares her thoughts on the ...

Modern marketing needs good social media tools to keep up. AI is changing how we do social media, making things smarter.

LinkedIn has released its Member Post Analytics application programming interface (API), enabling creators to access ...