In this excerpt from Lizhi Liu’s new book, “From Click to Boom,” the author explores how Taobao tried to democratize its ...

Leveraging national subsidies, government consumption vouchers and Taobao’s Billion Subsidy programme, the holiday campaign ...

These Chinese womenswear brands, which have emerged from the digital platforms, are striving to redefine the industry ...

Between the end of 2024 and the beginning of 2025, there has been an unprecedented surge in the sales of gold stickers for ...

While studying at a university in Chengdu, the provincial capital, Zhang began selling Qiang-embroidery shoes, insoles and sachets at a street stall near the entrance to a downtown tourist spot. She ...

Younger generations of Chinese citizens are taking over the Spring Festival -- or Chinese New Year -- consumption scene reshaping the holiday shoppin ...

People dine out less and cook at home more often, cash payments have largely disappeared, and shopping is increasingly online ...

Kicking off its latest chapter, the brand unveiled a new logo centering around the M insignia and appointed Alexa Chung, who ...

Festival approached long lines formed at premium supermarkets renowned for their high-quality products in larger portions across China ...