Joe Montana showed up as a food stain in Tide's Super Bowl commercial. In the ad one guy drops some food on his white Montana Jersey while watching a game, and just like the shroud of Turin, San ...

Procter & Gamble's talking-stain ad, which made its debut on Super Bowl Sunday, sends viewers to a Tide To Go Web site--www. mytalkingstain.com--where they are greeted with games, prizes (1,000 ...

Tide is changing up its strategy in its ongoing bid to clean up at the Super Bowl. The Procter & Gamble-backed laundry-detergent brand has in the past few years relied on complex media maneuvers ...