Company eyes the US Market for growth STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO ...

Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO and co-founder Rasmus Johansson, who will ...

Lifestyle, beauty, and fashion influencer Matilda Djerf has been accused by a group of former employees at her company Djerf Avenue of creating a toxic work environment. Wait, I need more.

Asda shoppers say 'pretty' £18 pyjamas could easily pass for £112 Djerf Avenue set Some shoppers have said they 'would never expect' to find the 'gorgeous' pyjamas in a supermarket Comments What ...

Fans are loving dupes from Djerf Avenue's summer berries and fruit collection. The original features pyjamas, robes, towels, duvets, slippers, and more, which all have the viral berry or fruit ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

For reference, Djerf Avenue offers its popular fruit and summer berries robes for £115. Showcasing Primark's home and sleep range on TikTok, @Mollsfinds wrote: " Djerf avenue [alternatives] in ...

The influencer, 27, from Boras, Sweden , founded the clothing company Djerf Avenue, which made $35m in revenue last year, with her long-term boyfriend Rasmus Johansson in 2019.

This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the founder of fostering a ...