Looking to save some cash on gifts for the kids? Black Friday is your best chance to find huge discounts on toys to suit all ...

My Little Pony has finally earned a place in the National Toy Hall of Fame, joining Transformers and the card game Phase 10 ...

My Little Pony finally made it to the winner's circle. After years as an also-ran, the pastel-colored ponies were enshrined ...

The Toy Story movies are all critically acclaimed with tight pacing, but these great supporting toy characters still deserved ...

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and ...

Whether you're a parent, grandparent, or family friend, it's important to keep your finger on the pulse of all the best new toy ... with 2 surprise toys which you can unbox just like Gabby does. This ...

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them and tucked the miniature cars away in a toolbox. Then nostalgia struck when he attended the Hot Wheels convention in ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

First up in Santa's sack is the spooktacular Monster High® Haunted High School™ featuring 7 play areas and 2 secret passageways. Second is an iconic bundle of Barbie® goodies including the ...