Matcha owes its global trend to Hollywood actor Gwyneth Paltrow, who in 2015, had posted on social media about trying a matcha latte at a local coffee shop. Tea enthusiasts, foodies and ...

‘We just can’t keep up’ to the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Matcha came much later, in 16th century Kyoto—part of the tea ceremony tradition developed by tea master Sen no Rikyu. Today, there are different grades of matcha quality, from "ceremonial" to ...

But that fervour has shaken up matcha's delicate supply chain, ultimately leading to a global shortage that is putting pressure on Japan's tea industry to ramp up production of the scarce commodity.

Global matcha obsession drinks Japan tea farms dry Fueled by social media, the green drink has exploded in popularity across the world over the past two or three years, leading to a serious shortage ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom, reports AFP. Of the 25 ...

PLATTSBURGH — Champlain Centre has welcomed new tenant Fresh Bubble Tea & Juice to its growing food court.

Photo / Philip Fong, AFP At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink’s social media stardom.

Los Angeles: At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink’s social media stardom.

The word matcha means "ground tea" in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte. Green tea was introduced to ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the drink ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here’s what you need to know about the ...