This logo will literally blend the two worlds, on a gradient from Twitch purple to whatever. “It will be used by our creators in a gesture of partnership and co-branding,” says Johnson.

Twitch is experimenting with a new type of ad, called Stream Display Ads, which show up under or around somebody’s stream but don’t stop you from seeing or hearing what’s going on.

Ahead of the annual TwitchCon event in San Diego, Amazon’s livestreaming firm Twitch is changing its logo and branding to reflect its goal of empowering communities to create together.

Twitch has a new look, including a refreshed logo, that the company said was inspired by Twitch’s vibrant gamer community. The brand refresh, announced in a press release on Thursday, comes ...