Creating a marketing technology stack is a way of bringing together ... support specific parts of their business needs. Indeed, the average marketing organization has deployed 91 different tools ...

So the typical ... marketing stack with all the latest features that is usable, integrated, and omnichannel (and for which she largely finds that the marketing technology industry is not really ...

Putting together a marketing technology stack is a lot like putting together a puzzle. Not every puzzle has the same results, some have more pieces than others, and the level of difficulty varies ...

This will ensure your tech stack aligns both with the customer and marketing goals ... report from Stitch found that, on average, 31% of an organization’s technology is made up of legacy ...

Better Results, Less Time Data drives marketing. But the typical marketing technology stack makes it challenging for brands to leverage data properly. Years of add-on technology investments have ...

With the average lifetime of an application ... met if marketing leaders are unable to define the optimal technology stack for the marketing jobs to be done. Choice is not a hardship, but ...

The report noted that 26 percent of all enterprise organizations manage their marketing technology within marketing with a dedicated technology team, and that the average marketing technology team ...

If marketing uses on average between two and seven technologies ... In my opinion, and I’m curious to hear yours, that best of breed of marketing technology stack is a blessing for marketing and curse ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As a marketing leader ...

That’s why marketing technologists have to adopt a big testing and big learning mindset — whether optimizing a campaign or optimizing your technology stack. Operate in short sprints ...

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