The athletics department worked with the university, the Big 12 Conference and an independent company to determine the earned media value from the tournament.

The most viewed basketball game of 2025 was the college national championship game between Houston and Florida with 18.1 ...

L.J. Cryer was a star on the Houston team that lost a heartbreaker in the national title game, but he'll have to try to make ...

Johni Broome has gone from college force at Auburn to second-round NBA draft pick. The Philadelphia 76ers drafted Broome with ...

Brice Williams will have a chance to prove himself at the next level - albeit with a new chip on his shoulder. Following ...

The fifth most-watched basketball game of the season was also during Auburn's Final Four run. In the Elite Eight, head coach ...

Florida basketball earned the top overall seed in ESPN's 2026 bracketology thanks to transfer portal coups and key returning ...

Florida's NCAA Tournament Title Game Revealed to be Most-Watched Basketball Game of the Year originally appeared on Athlon ...

The Rockets have terms in place to bring back a trio of veteran players who would have become free agents this summer.

Isiah Harwell, the Houston Cougars signee, shared a lighthearted moment after the former South Carolina Gamecocks forward ...

In 1947, the first draft of the Basketball Association of America was held at The Leland Hotel in Detroit, MI. The BAA would ...

Actual madness is taking the proven formula that attracted all those eyeballs and tweaking it for reasons that have yet to be ...