THE NBA ALL-STAR RESERVES. After announcing the starters last week, the NBA announced its All-Star reserves Thursday. Here ...

Sprite has signed a new partnership deal with Unrivaled, as they will work together with the new women’s basketball league ...

Five years after his death, women's basketball players reflected on Kobe Bryant's impact on their game. Read more on ...

Many WNBA players believe Kobe Bryant would be pleased with the overall progress of women’s sports, which have skyrocketed in ...

What do you get when you tap two Olympic gold medalists and WNBA All-Stars to co-found a new women's basketball league? In ...

Unrivaled landed deep-pocketed investors, a TV deal and the top players. Will that be enough to make it a long-term success?

The new league aims to give the WNBA stars domestic playing opportunities. Housed in one South Florida venue, and with a TV ...

The finish was exactly what Unrivaled needed to deliver on its first night on the air. The league hopes to set new standards ...

Unrivaled, a new women's professional basketball league, is about to hit the ground running, ushering in another era for women's sports. The 3-on-3 league was co-founded by two WNBA stars ...

The moment women's basketball fans have been patiently waiting for his finally here. Unrivaled, the new three-on-three ...

USA TODAY Sports had coverage both games of ... comes to marketing and branding opportunities during Unrivaled games. The ...

USA TODAY Sports had coverage ... branding opportunities during Unrivaled games. The referees during the opening game of the season were spotted with the Sephora logo on various spots of their ...