The ad campaign amounts to a sizable investment for a car that won’t be sold again. The Beetle emerged as a countercultural force in the U.S., beloved by hippies, but VW killed the model this ...

It is bathed in nostalgia for the Beetle, with references to its place in pop culture history included throughout. Andy Warhol shows up, as does Kevin Bacon, in his role as a Beetle-driving Ren in ...

Another Super Bowl is waiting in the wings with all its advertising so it’s a good time to recall one of the commercial winners of last season’s pro football finale: VW’s pint-sized Darth Vader.