Max Factor's newest mascara promises 'false lash effect' volume and comes in a money-saving refillable tube – our beauty editor Laura Mulley put it to the test ...

The best mascara is Essence Lash Princess, and it costs just $5. But our beauty writer also tested lengthening, volumizing, waterproof, and clean formulas to help you find what you’re looking for.

No7 Mascara Stay Perfect Waterproof Tubing Mascara If you like a softer mascara for daytime, this one will be your new go-to. With a no-flake formula that slides on without a hint of clumping, it ...

She's right: There are incredible mascara formulas that are more expensive, ... COVERGIRL Lash Blast Clean Volume Mascara. Now 35% Off. $13 $8 at Amazon. $13 $9 at Walmart $13 $12 at JCPenney.

The Best Mascaras for Older Women We Tested, Including Clinique, Lancôme, and More. Our top picks give volume without irritation and are safe for sensitive, watery eyes ...

Siard recommends this mascara for "max drama and volume" in the shade Uninhibited Brown. It has an almost creamy-feeling application, but the formula is smudge-proof once it dries. $33 at Sephora ...

Exagger-Eyes Volume Mascara by Charlotte Tilbury delivers nine times more volume and 28-hour curl. Both smudge-proof, clump-free, and enriched with lash-conditioning jojoba waxes, it suits all ...

Bazaar's beauty director picks her 10 favorite waterproof mascaras. Tears and humid days are no match for these long-wear waterproof mascara formulas.

If you make a purchase via links on this page we will earn commission - learn more. Beauty fans are 'totally in love' with new volume-boosting £13 mascara - and it's beating out high-end brands.

Score the new mascara for $23 now Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to the brand.

Tubing mascara is gentle on lashes: Tubing mascaras are often formulated to be gentle on lashes, which can be important as lashes may become more delicate with age, explains Pimentel. They can ...