Wetzel’s Pretzels, the iconic brand known for its fresh, hand-rolled pretzels, is making its debut in South Carolina with a ...

Wetzel’s Pretzels (Wetzel’s), the iconic brand known for its fresh, hand-rolled pretzels, is expanding into South Carolina with a new food truck rolling through Charleston. This will be the first-ever ...

Wetzel’s Pretzels Welcomes Fall with New Apple Cinnamon Bitz Limited-time seasonal treat available beginning Sept. 1 Wetzel’s ...

Wetzel’s Pretzels is embracing the season’s sweetest flavors with the debut of its new limited time offer menu item, Apple Cinnamon Bitz, an autumn-inspired twist on the brand’s beloved bite-sized ...

STATEN ISLAND, N.Y. — Wetzel’s Pretzels has just shared a new autumn-inspired treat with the launch of Apple Cinnamon Bitz, available on Staten Island this week. The seasonal offering transforms the ...

PASADENA, Calif., Aug. 28, 2025 /PRNewswire/ -- Wetzel's Pretzels (Wetzel's), the iconic snack brand known for its hand-rolled, freshly baked pretzels, has officially signed a deal to develop its ...

SANTA ROSA Calif. -- In an unassuming storefront along Sonoma Highway in Santa Rosa, visitors will discover delicious, doughy snacks at the Wooden Petal Pretzel shop. Proprietress Clare Elaine ...

Wetzel's Pretzels has opened Kentucky's first bakery in a Bowling Green Walmart, according to a press release. This location signifies Wetzel's Pretzels' continued expansion into high-traffic retail ...

Tyler Dutton was a man on a mission. He cut his teeth working in a Wetzel's Pretzels — actually several locations — all the while plotting, planning and saving to own his own franchise. Dutton's story ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Hershey's salty snacks division is positioning itself as a ...