Generative AI is reshaping media measurement and pushing marketers to move beyond impressions and UVM toward influence, ...

An industry survey finds that industry leaders are increasingly focusing on other datapoints.

Former Xbox design head Chris Novak warns that well-intentioned measurements, meant to support a clear vision, can instead ...

Longer arms can have advantages - like a record number of Olympic medals. Swimmer Michael Phelps has a wingspan three inches longer than his height, and the gold medals to prove it. Swimmer Johnny ...

Horsepower, however, is far from an optimal unit of measurement. Its utility and value come solely from everyday familiarity ...

For decades, RevPAR has been the go-to performance metric in hospitality. It is easy to calculate, simple to benchmark, and ...

Scott Nevil is an experienced writer and editor with a demonstrated history of publishing content for Investopedia. He goes in-depth to create informative and actionable content around monetary policy ...

Texas has a stop rate of 45.2% over its past three games, which ranks 121st in FBS since the start of November. To be fair, ...

Inflation creeping higher was always going to be awkward for the Treasurer.  Inflation coming in at 3.8 per cent, up from 3.6 ...

JRPGs in particular seem to be largely opposed to letting us play dress-up, but western RPGs tend to give us a few more ...

They name-drop a few undervalued stocks that Morningstar thinks have stable dividends, cover why dividend growth stock ...

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...