One 500ml bottle of Prime Hydration, which retails for $4.50 in some stores, was listed on online marketplaces for about $20. Students are also reportedly selling the drinks to their peers in ...

For the first quarter of 2023, Prime Hydration has captured 5.8% dollar share of sports drinks, according to data from Beverage Digest. Although that’s far behind Pepsi-owned Gatorade (43.8% ...

YOUTUBE stars Logan Paul and KSI have been promoting a soft drinks range with viral appeal. The duo have advertised their Prime Hydration brand as "when rivals come together as brothers and ...

The brand launched with Prime Hydration in 2022, then expanded to include energy drinks, sports drinks, and hydration sticks promoted by all-star athletes like NFL quarterback Patrick Mahomes and ...

The first category is Hydration, their take on a sports drink. The second is Energy, which is, as you probably guessed, an energy drink. Like most things the YouTubers do, PRIME is controversial.

Shoppers have been queueing ahead of opening time at Aldi stores across Scotland to get a hold of Prime Hydration drinks. The sports drink is hugely popular among youngsters Bottles of Prime are ...

(Photo by Jeff Swensen/Getty Images) Prime is the hottest hydration drink of the summer, but some think it looks too similar to the brand’s caffeine-packed energy drink. If you haven’t heard ...

Logan Paul's Prime hydration and energy drinks hit SA stores this week, causing quite a stir. We speak to dietitian and health coach Toni Henderson about the difference between hydration and energy ...