After getting a Georgian mourning ring, I fell down a rabbit hole looking at others. Some of the more haunting: one that says “ Be ye also ready ” and another with a miniature of an urn surrounded by ...

Puma has teamed up once again with NYC-based label Collina Strada on a footwear capsule collection. According to the German ...

Through this collaboration, I hope to inspire others, especially women, to take risks, believe in themselves, and strive for greatness both on and off the court.” German brand PUMA’s strategic ...

The Wired4Women awards were introduced last year to recognise outstanding women in South Africa's tech sector, covering a wide range of roles – from CIOs and leaders of tech companies to ...

We all know that running shoes are a personal choice; everyone’s feet are different. That being said, if you’re a female runner and after some guidance when it comes to choosing a supportive, ...

With all of that in mind, I dug through WIRED’s archive, published during the glorious dawn of this mess we call the internet, to find more historical context for your question. After searching ...

Many customers were surprised to see the company’s name displayed as PVMA instead of Puma on signage at numerous Puma India stores. This discrepancy sparked ...

I have been using workout shoes for as long as I can remember, and those shoes have evolved over the years from the pair of beat-up Nikes I wore in high school to the Asics and Converses I had for ...

PUMA India recently launched a clever marketing campaign, swapping its iconic branding to ‘PVMA’ across billboards and stores, sparking a lot of curiosity. This was revealed as part of their new ...

Puma India is taking a powerful leap into badminton, teaming up with Olympic medallist P.V. Sindhu to rally support for women’s sports and grassroots participation, signalling its next big play ...

Louise Matsakis WIRED is where tomorrow is realized. It is the essential source of information and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates ...

In a bold and buzzworthy move, Puma swapped its iconic name to “PVMA,” sparking curiosity and conversations nationwide, all to unveil PV Sindhu as their new brand ambassador. Puma recently pulled off ...