How this Gen-Z goth girl makes millions reviving ‘mall rat’ fashion By Jeanette Settembre Published June 5, 2024, 7:00 a.m. ET ...

The Pretty Cult is for “misfits and dark hearts.” Founder Arielle Salsa explains how the fashion and lifestyle brand is rooted in a love of witchcraft and rock.

Whimsigoth is a style trend on TikTok that combines grunge and witch-inspired aesthetics. Here's how '90s pop culture informed the trend and how to get the style yourself.

See goth Halloween costume ideas that are easy to pull off, dark, and moody — shop the essentials you need to pull them off here.

These easy witch makeup ideas will help you look amazing this Halloween. Get inspo for pretty witch makeup, gothic witch makeup, and more.

It’s not a phase — it’s high fashion! Gothic style is not just for spooky season, as gloomy but glam outfits have risen from the ashes and become chic on the runway, for everyday looks and ...

After a sterling start with “Interview With the Vampire,” AMC’s plan to build a cinematic universe around its gothic author casts less of a spell with “Anne Rice’s Mayfair Witches ...

El Paso-born artist King Mala spoke with De Los about how Robert Eggers and Catholicism inspired her new album, 'And You Who Drowned in the Grief of a Golden Thing.' ...

Alexandra Daddario Nails a Bewitching Gothic-Glam Aesthetic at 'Mayfair Witches' Premiere Alexandra Daddario paired her black and gold gown with dramatic dark lipstick on the red carpet ...