It's part of their newest sweepstakes. The post This Brand Will Pay You To Watch Y2K Movies Like ‘Mean Girls’ first appeared ...

The best part about this trend is that it's flexible. Stay true to the original Y2K references by reaching for cool-toned ...

The first 20 minutes of the director Kyle Mooney’s “Y2K” are so densely packed with references to turn-of-the-millennium pop cultural ephemera — AND1 apparel, “That 70s Show,” devil ...

It’s a brilliant collaboration, given the nostalgic, Y2K vibes of all three brands, especially Juicy Couture and Sanrio—it makes perfect sense why these three would partner up together.

The “cultural relevance” of the brand, Benitez told Business of Fashion, makes the apparel here to stay, especially with “the movement of Y2K brands and what they represent to a younger ...

Even as savvy Gen Zers embraced its Y2K-era wraparound frames, Oakley remained ... Oakley is a brand that “doesn't like to look back,” says Brian Takumi, Oakley’s Vice President of Brand ...

CROCS have launched an iconic design in collaboration with a much-loved Y2K brand – and people joke that ”chavs are gonna go crazy” over the drop. Two big names in the world of fa… ...

Y2K fashion has returned to the catwalk with a vengeance. Here, a look at the resurgence of the best early aughts trends—and why nostalgia is back.

As Gen Z excavates the Y2K phenomenon once more, Oakley’s unwavering faith in its own vision has seen the brand enjoy 2.0 success on a 1.0 blueprint. But simply reasoning the brand’s comeback ...

Across multiple presentations, two clear themes emerged – collectables and Y2K nostalgia. These themes go beyond just fleeting fads. They speak to a deeper cultural shift. "It's easy to dismiss ...

Where to Buy It: Booth CC7 Price: apparel starting at $35, eyewear starting at $171 Oakley is bringing back some cult classics from its archive for ComplexCon 2024. Curated by Oakley VP of Brand ...