Tata Play is expanding its addressable advertising by partnering with ZEE Entertainment, enabling targeted campaigns on Zee Cinema SD in India's top eight metro cities. This initiative allows brands ...

This collaboration will allow brands to engage with premium households in metros via customised campaigns on ZEEL’s movie ...

Performance is tracked through TAM’s audience monitoring, and INVIDI serves as the technology partner supporting this ...

The addressable TV advertising technology which was launched by Tata Play in 2023 enables advertisers to selectively segment ...

ZEE5 has launched a new initiative that makes select blockbuster films from its premium movies catalogue available for free ...

This film, released in the year 2024, created history at the box office and became the first film to earn 800 crores in India ...

The OTT platform has launched Friday Box Office, a new initiative to bring premium blockbusters to its viewers for free every ...

Karisma Kapoor turns 51 and today is the best occasion to talk about her lavish lifestyle. Have a look: According to multiple ...

Here are 4 new South Indian movies releasing on OTT platforms this week (June 23–29, 2025). Available on Zee5, Prime Video, ...

The Rule continues its record-breaking streak, now becoming the most-watched Hindi film on television with a 5.1 TVR. It even ...

Soori's film 'Maaman', which has made a splash in theatres, is now going to be released on OTT. Let us know when and where ...

Operation Vajra Shakti’ starring Akshaye Khanna is based on the 2002 terror attack in Akshardham temple in Gujarat. Read on ...