Advanced Micro Devices Inc. Chief Executive Officer Lisa Su said her company’s latest AI processors can challenge Nvidia Corp. chips in a market she now expects to soar past $500 billion in the next three years.

Advanced Micro Devices has forged close ties to a batch of artificial intelligence startups as part of the company's effort to bolster its software and forge superior chip designs.

Advanced Micro Devices Inc. unveiled a new series of artificial-intelligence chips on Thursday that already have some tech giants lined up. The new accelerators could be a boost for the company as it competes with Nvidia Corp., since AMD has so far struggled to gain much ground in the massive market for the hardware that helps run AI applications.