Bad Bunny Is All Smiles in ‘Salty’ Ritz Crackers Super Bowl Ad Alongside Aubrey Plaza & Michael Shannon . The spot is expected to air during the first quarter of the Super Bowl on Sunday.

Bad Bunny can't help but flash his pearly white smile in new Super Bowl ad for Ritz Crackers that also features Aubrey Plaza ...

In Ritz's 2025 Super Bowl ad, famously salty duo Aubrey Plaza and Michael Shannon pull up to the Ritz Salty Club — where an attitude is required for entry — only to encounter a smiley Bad Bunny.

RITZ, America's favorite cracker1 and the number one cracker for multicultural consumers2, is announcing the RITZ Salty Club ...

When Bad Bunny appears and professes his love for Ritz crackers, Shannon scolds him and points to a sign that says, "No smiles allowed." Plaza warns that his jovial spirit could get them kicked ...

When Bad Bunny appears and professes his love for Ritz crackers, Shannon scolds him and points to a sign that says, "No smiles allowed." Plaza warns that his jovial spirit could get them kicked ...

Bad Bunny stars in a Super Bowl ad for Ritz Crackers alongside Aubrey Plaza and Michael Shannon. Watch it here.

Bad Bunny can’t help but flash his pearly white smile in new Super Bowl ad for Ritz Crackers that also features Aubrey Plaza and Michael Shannon. But his positivity and happy-go-lucky attitude ...

The on-site Ritz Salty Club experience will feature Puerto Rican flair, exclusive merch, a themed photo booth, and even a limited-edition Ritz Crackers box inspired by the residency.