Nvidia is truly masterful at one thing: perfectly showcasing the graphics cards at the launch of a new GPU generation. This isn’t bad in itself; after all, a fruit seller at the market also advertises his bright red apples as a real treat.

Here they are! Nvidia's RTX 50-series GPUs, based on its 'Blackwell' architecture, are coming soon, with giant performance boosts in tow for gaming and content creation with AI models.

The new Blackwell architecture holds benefits for gamers as well as generative AI fans. There's just something about a new graphics processor architecture that gets everyone's juices flowing, either to covet it or complain. Or oddly, sometimes both. So happy CES 2025 from Nvidia!