Apple’s smartphone sales in China fell sharply in the final quarter of 2024, hurt by the popularity of local rivals like Huawei and others expanding into the premium market, according to a closely followed research firm.

Huawei is working on gaining a large part of the AI market in China, which is currently led by Nvidia. It offers local companies the ability to use their AI

Apple's (NASDAQ:AAPL) iPhones sales fell 18.2% in China in the fourth quarter of 2024, while the resurgent Chinese rival Huawei Technologies took the top spot, according to Counterpoint Research. Apple slipped to third spot in the Chinese market with a 17.

Sales of Apple Inc. iPhones dived 18.2% in China during the December quarter, according to independent research, a major setback for the company in its biggest market after the US.