Counterfeiting is often seen as the bane of luxury retailers—but it may drive well-heeled Asians to fixate more on name-brand logos than wealthy consumers in the West, according to authors of a ...

More than 75% of customers in the US say that a brand’s logo is the most important identifier of a company. This is even more true for luxury brands as their logos are some of the most ...

When the quiet logo speaks volumes: Less truly is more in luxury brands, study finds. ScienceDaily . Retrieved June 3, 2025 from www.sciencedaily.com / releases / 2010 / 07 / 100726094917.htm ...