Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers that might otherwise opt for a Porsche.
Jaguar Land Rover bets $80m on bespoke paint services
The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) in a plan to expand its bespoke paint services in response to growing demand from wealthy customers. The plan includes opening new paint facilities in Castle Bromwich, UK and Nitra, Slovakia.
Jaguar Land Rover to invest $81m to expand bespoke paint services
The firm expects to more than double its bespoke paint operation through new sites in Castle Bromwich and Nitra.
Jaguar Land Rover invests in custom paint services for luxury clients
Wealthy clients will be able to match their car's palette with their private jet or yacht colours, added the company statement. View on euronews
JLR Invests £65M to Expand Luxury Paint Services
Jaguar Land Rover (JLR) announced plans to invest 65 million ($80.71 million) in expanding its bespoke luxury paint services in the UK and Slovakia. This move caters to growing demand from high-end clients
JLR invests £65m in paint shops as global demand grows for personalised luxury vehicles
Car giant JLR is investing millions of pounds in new paint facilities at its Castle Bromwich site to help it meet demand for personalised luxury vehicles. The group, formerly known as Jaguar Land Rover,
Land Rover and Jaguar Vehicles Are Recalled to Fix Faulty Backup Cameras
Land Rover Defender, 2023 Range Rover Evoque, and 2019-20 Jaguar XE are recalled to fix display screens and backup cameras.
Thieves make off with ‘unstealable’ £183,000 Range Rover parked in owner’s drive
The limited edition Range Rover was taken from outside John’s home in the middle of the night. Car thieves stole a £183,000 ...
I own 200 Land Rover Defenders & keep them all in ‘secret bunker’ – now I’m being offered huge sum to sell just one
A MAN who bought 200 Land Rover Defenders just before the famous motor was discontinued is now being offered eye-watering ...
Top Gear Philippines3d
Ooh, the Land Rover Defender OCTA is entering the 2026 Dakar Rally
2026 is going to be a busy year for the Land Rover Defender OCTA because the British carmaker has just confirmed its entry ...
autoevolution5d
Electric Land Rover Defender Not Happening This Generation
Although an electric Defender is definitely in the offing, it will happen by the end of the decade on a different platform ...
Electrek4d
The Land Rover Defender EV we’ve been waiting for is coming, but not soon enough
Although Hoornik didn’t confirm it, the comments suggest the electric Land Rover Defender will likely have to wait for JLR’s dedicated EV platform, which is expected to be released closer to the end ...
Guideautoweb.com6d
2025 Land Rover Defender OCTA: We Drove on the Moon
The Defender is the best-selling member of the JLR family, and the one that has been steadily gaining in popularity for the ...
The Land Rover Defender Octa Delivers On- and Off-Road
With 626 hp, the Octa is the most powerful Defender ever, but it is also the most capable. To understand the auto industry, ...
CAR Magazine7d
Land Rover Defender Octa review and video: still want that G-wagen?
This remains largely familiar from the core Defender, and that’s a very good thing. This is still a fantastic SUV interior; ...
The Auto Wire on MSN6h
Modern Robin Hood Stashes Stolen Land Rovers In The Forest
Land Rover theft is bad in the US but in the UK it’s an epidemic, with some owners chaining their SUVs to trees in London.