"Signing that letter was a mistake," the REI CEO said, adding that the administration's actions were "at odds" with the company's values.

REI president and CEO Mary Beth Laughton issued a video apology on Wednesday for the brand’s endorsement of Interior Secretary Doug Burgum in February. The endorsement, which REI made alongside ...

In a rare turnaround last week, REI Co-op CEO Mary Beth Laughton apologized for what she said was the outdoor retailer’s “mistake” of supporting Doug Burgum’s nomination as Secretary of ...

CEO Mary Beth Laughton has publicly apologized and retracted REI’s January endorsement of Doug Burgum, President Trump’s Secretary of the Interior. REI initially supported Burgum, highlighting ...

However President and CEO Mary Beth Laughton took to social media Wednesday to refer to the letter as a “mistake.” Laughton joined REI after the letter went out to the ENR committee.

This story was originally published on MyNorthwest.com. REI CEO Mary Beth Laughton has publicly apologized and retracted the company’s January endorsement of Doug Burgum, President Trump’s ...

Posted on REI’s social media accounts, Mary Beth Laughton, the new president and CEO of REI Co-op, noted the endorsement of Burgum was an effort to “have a seat at the table” to continue ...

“Let me be clear, signing that letter was a mistake,” said REI CEO Mary Beth Laughton in a video posted on Instagram Wednesday. “The actions that the administration has taken on public lands ...