Along with the pieces modeled by the NewJeans members in the campaign, the fall 2024 collection features a bevy of new styles and looks with vintage inspiration. ’90s straight jeans, faux leather miniskirts and a monogrammed logo T-shirt are among the selections in the fall 2024 collection.

K-pop sensation NewJeans — comprised of members Minji, Hanni, Danielle, Haerin and Hyein — are the newest brand ambassadors for Calvin Klein, and CK announced the news the best way they know how: a buzzy ad campaign.

In a statement, NewJeans said, “We are so excited to be starring in a Calvin Klein campaign. It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus,

26 Sep - Amid the issues surrounding HYBE and ADOR, it was revealed that idol group NewJeans has been appointed the new ambassador for Calvin Klein. The group shared the good news on social media with a photo of the five members clad in the American brand's jeans and clothes, and wrote, "Calvin Klein's Newest Global Ambassador".

For their first-ever Calvin Klein shoot, the NewJeans members modeled pieces from the Fall 2024 collection. They wore an assortment of classic CK logo tees, jeans, denim jackets, leather coats, button-up shirts,