The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The University of Alabama in Huntsville announced that its new athletics logo is now fully charged and ready to go.

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 ...

The Athletics temporarily moved to California’s capital region, but insisted on avoiding references to Sacramento. Residents, who are thrilled to have M.L.B. games, are used to such slights. By ...

Oakland Athletics' Paul Blackburn pitches on Aug. 5 against the San Francisco Giants below signs hanging in right field protesting the team's potential move to Las Vegas. (AP Photo/Jeff Chiu, File) ...

Ryan Murphy, an 18-year-old recent high school graduate and Giants fan, couldn’t quite understand why the Athletics haven’t embraced Sacramento with more than just a cosmetic acknowledgment.

The star-spangled brims on July 4th hats produced by MLB date back to the immediate post-9/11 era and started with a simple ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...

Oakland becomes the second city in the state to implement automated speed cameras, after San Francisco, following the passage of Assembly Bill 645 in the state legislature.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...

Brent Rooker Finds Stability With The Oakland Athletics Rooker signed a five-year, $60 million extension with Oakland in January. After a breakout 2023 season, he hit .293 with 39 homers and 112 RBIs.

Athletics Rookie Already One Of Baseball’s Best Defenders Clarke made his Major League debut as recently as May 23, and yet already can be found on defensive leader boards. Amid a terrible ...