As climate concerns increasingly shape consumer behavior, companies are eager to showcase their environmental credentials. However, the gap between true ecological responsibility and marketing ...

For decades, the beauty industry seemed to focus almost exclusively on youth. Shelves overflowed with promises of anti-aging, ...

How fashion brands are responding to inflation through transparency, value-driven messaging, and adaptive pricing strategies to retain customer trust and loyalty.

The finale of the first evening of fashion shows at Ruse Fashion Week was dedicated to the collection of world-renowned designer Ivan Donev. He hails from the town of Rakovski, and Rome gave him a sip ...

Bridal fashion is entering a new era where tradition and innovation seamlessly intertwine. With updated cuts, luxurious materials, and personalized details, wedding dresses for 2025 and 2026 redefine ...

Tasquira Boutique closed the defiles of Ruse Fashion Week with an exquisite collection of 24 bridal and formal dresses.

The Spring-Summer 2025 season brings a new definition of femininity in the world of business fashion. The collection is inspired by natural beauty, the lightness of movement, and the refined taste of ...

Miss Queen is a boutique for evening gowns in Ruse, offering a selection of boutique formal dresses crafted with attention to every detail. Inspired by the modern woman, the designs highlight the ...

When it comes to women’s clothing, one of the most overlooked yet most important characteristics is the fabric. The right fabric not only provides comfort and ease, but also enhances style and ...

On Aura Tout Vu has never shied away from extravagance—and this season, the house pushes the boundaries of couture with Out Of This World, a manifesto collection that catapults fashion into a parallel ...

Sophistication, authenticity, and sustainability – these are the three pillars on which the Bulgarian womenswear brand ROSI is built. Since its founding in 1994, the brand has aimed not just to offer ...