Brands must shift focus from mass reach to meaningful engagement. Creators are now more impactful than traditional influencers in marketing. AI is transforming agency operations, enhancing insights ...

Sony Pictures Networks India has secured television and digital rights for the Indian Football League 2025–26 season, strengthening its football portfolio across domestic and international properties.

Read glp 1 goes for the middle on brandequity.

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Japan rarely arrives with noise. It slips in through a binge-watched anime, the precision of a well-designed store, or the quiet appeal of a neatly wrapped package. It earns attention through detail, ...

The report deduces that Indian consumers have high expectations from their TV subscriptions and bundles and there is room for consumer welfare to grow if the next wave of regulatory reforms can narrow ...

Publicis Groupe reported 6.4 percent organic revenue growth and 4.5 percent net revenue growth in Q1 2026, with Asia-Pacific rising 5.9 percent led by India, China and Australia. Net revenue stood at ...

Latest stories by Sagar Malviya. Sagar Malviya writes for ETBrandEquity.com and gives views & updates on the Indian brandequity industry ...

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