Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

Every vendor right now is selling a version of the same dream: AI agents that automate campaign execution, write content, optimize performance and orchestrate entire workflows while you sleep.

This anxious refrain — “What are my competitors doing with AI? Are we using AI as well as them?” — has become one of the most frequent client inquiries we hear, signaling a fundamental shift in how ...

Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the rebranding of Cracker Barrel — something the mainstream ...

AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely on these systems, ...

Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to ...

Hightouch today introduced Hightouch Agents, designed to accelerate and automate a wide array of slow, manual tasks that hinder marketing efforts. Hightouch Agents connect directly to a company’s data ...

Everyone’s talking about how they’re using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done is changing. But ask how ...

A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing that brands should build their own online forums and communities. Let’s look at what’s happened ...

AI is reshaping how people discover, compare and buy products — and affiliate marketing sits at the center of that evolution. From generative search and conversational shopping to AI-curated ...

The way brands engage with consumers is on the edge of a major shift. The days of the traditional funnel model are fading. In their place, customer journey orchestration is evolving into a dynamic, ...

Generative AI is breaking digital experience strategies wide open. As AI models surface flaws in siloed content and search behaviors shift toward AI agents and zero-click results, traditional content ...