The web has never been louder. Generative AI floods inboxes and feeds with words, images and videos that blur the line between real and artificial. By 2026, Gartner projects that more than 80% of ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into based on ...

Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s ...

Brand marketing is getting a lot of attention in 2025 for a variety of reasons. First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and ...

We’ve updated this guide with information on BrandLink videos. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost ...

AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. “The Go-To-Market Performance Gap Report” (registration ...

Content management systems (CMS) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

We’ve updated our page on RCS with a prediction that RCS fraud will increase as the platform gains popularity. By adding support for RCS (rich communication services) to iPhones with its iOS 18 update ...

ChatGPT now favors a handful of “answer-first” sources, while branded websites are losing visibility – and millions of potential referral clicks. What’s happening. Blyskal said this isn’t a GPT-5 ...

That’s not just a reporting headache. It’s a sign your measurement isn’t speaking the same language across teams and platforms. Standards create a shared foundation, while customization makes ...