AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and ...

Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your ...

The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose ...

Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows ...

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." ...

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting ...

AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions ...

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are ...

TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search ...

New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.